In article one it is essential to gain the trust of the reader if you hope to capture their interest.  This is an important rhetorical technique to maintaining your integrity.  Important points to use the web effectively in order to capture the reader’s attention include  a focus on the main ideas and the use of lists to hold the reader’s attention.  This is valuable because people who view the web tend to scan over it.

The use of captions is a strong rhetorical tool because they reach a wider audience making information accessible.  This includes access for visually impaired persons.  Making the web scanner friendly will entice people to repeatedly want to revisit your website.  Updating  your web pages with current information will maintain intellectual integrity because people invite further information for discussion.

In Gerry McGovern’s article, the rhetorical tool of better writing is discussed in order to make your website more engaging to the public.  He reemphasizes the fact that you need to keep the information straight to the point and not involve extensive detail.  Gerry’s deadly sins of web writing remind us that the web is a powerful tool but the rhetorical techniques must be adapted to reach a specific audience.  This is done by making the information relative to the listener not just you. Accepting your shortcomings in certain areas of writing will make you more credible as a web poster.   Understanding that outside help can be useful will make your content more valid.

Cameron Moll’s article focuses on the use- fullness and uselessness of the homepage.  The metaphor he describes of the homepage as a vacuum is useful because it tells us that the homepage is a rhetorical tool which can bring the reader to the content.  The pulling technique works to entice readers because it encourages them to read about your content.  Referring readers to other sections of your website is a great way to hold their interest.  Keep the content of your homepage centralized on an important point.  This point is what the reader needs to focus on so why cause them to lose interest in it with non-relevant information.  It is vital to entice your readers to go beyond the homepage to get to the core of your topic.

Patrick Lynch and Sarah Horton give us points in creating a website.  They describe developing a site by considering the design.  In designing it is important to ask questions such as to whom is the site designed for.  In addition consider the tools you will use to make that audience relate to your topic.

Site design themes give a diagram to show the different areas your topic can cover.  The circles in the diagram display the themes which you base information on to allow you to adjust your presentation to that specific audience.   To make your site effective the presentation needs sophisticated stimulation in order to encourage your intended audience to further explore your website.  The use of flash will likely decrease the rhetorical use-fullness of your site.

Remediation- present in a different medium.  Conventions of presentation change movement back and fourth.  Web version effects printed version.